In the digital age, a photographer’s website is his/her primary marketing tool. Over the course of four weeks, under the guidance of the instructor, students will build a professional website of their portfolio work using Squarespace, a contemporary user-friendly web template preferred by many young professionals in the industry. Weekly instructor lectures will support design choices and effective business tactics, including such concepts as effective home page design, dynamic image galleries, a polished biography, contact pages and blogs. Students will also learn how their sites’ integrated search engine optimization (SEO) and analytics put their work in front of potential clients. At the end of the course, students will have the option to purchase their website/domain they’ve built through SquareSpace at a significant discount for 1 year.
About the instructor: Frank Herzog
With a B.S. in Psychology and Philosophy from Houghton College, an M.B.A. from Babson College and several years of experience in photography and consulting, Frank’s background spans the two worlds of photography and business. He worked in global finance and managed several companies before entering into the professional photography field. Today, Frank is active in teaching the business aspect of photography to students and working professionals. He is one of the select business instructors for the Professional Photographers of America, mentoring and lecturing on marketing and business plans across the U.S.
To see Frank's work, go to: www.frankherzog.com
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Please note: NESOP’s evening workshops do not fall under the scope of the school’s accreditation, and so they are not accredited by ACCSC.