Online Portfolio & Electronic Marketing – FALL

In the digital age, a photographer’s website is his/her primary marketing tool. This course provides students with a valuable head start prior to entering the job market, building a professional website of their coursework using an effective, subscription-based web template. Weekly lectures will support design choices and effective business tactics, including such concepts as effective home page design, dynamic image galleries, a polished biography, contact pages and blogs. Students will also learn how their sites’ integrated search engine optimization (SEO) and analytics put their work in front of potential clients. Once websites are completed, the focus of the course will turn to the underlying fundamentals necessary in developing a successful electronic marketing strategy. Students will learn to use social media and social marketing to present their marketing campaigns to a targeted client base.



To participate in this class, student must be 18 years of age or the minimum of a high school graduate (or the equivalent).

About the instructor: Frank Herzog

With a B.S. in Psychology and Philosophy from Houghton College, an M.B.A. from Babson College and several years of experience in photography and consulting, Frank’s background spans the two worlds of photography and business. He worked in global finance and managed several companies before entering into the professional photography field. Today, Frank is active in teaching the business aspect of photography to students and working professionals. He is one of the select business instructors for the Professional Photographers of America, mentoring and lecturing on marketing and business plans across the U.S.

To see Frank's work, go to:

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Please note: NESOP’s evening workshops do not fall under the scope of the school’s accreditation, and so they are not accredited by ACCSC.