Within this program, students explore the stylized and exciting field of commercial fashion photography. Through research, discussion, demonstration, practical application, field trips and guest lectures, students gain a thorough understanding of the field, preparing them for a career within the world of fashion photography. Throughout this program, students work directly with models and local fashion designers to create a dynamic portfolio of professional fashion images.
Fashion I | 5 units
Starting with a history of the fashion industry, this course explores the impact that fashion and its associated ideas and stereotypes play in our society. Regular analysis of contemporary fashion images help students identify current trends and styles in the industry. Extensive work in the studio and on location, utilizing a wide array of equipment, provides students with the solid technical skills necessary for creating contemporary fashion images. Weekly demonstrations highlight a wide variety of lighting styles, including dramatic, beauty and glamour. Students gain experience in all areas of the fashion world, including catalog, runway and advertising photography. Weekly critique of student work addresses technical issues and encourages creativity.
Fashion II | 5 units
During this term, students work extensively with models, modeling agencies and modeling schools. Through weekly in-class photo shoots, performing test shoots and giving direction, students learn how the photographer’s attitude and psychology play a critical role in the fashion shoot. Students gain a thorough understanding of the members of the fashion team, including general stylists, make-up artists and hair stylists. Throughout the term, students work intensively to develop a unique personal style which will work symbiotically with their target client.
Fashion III | 5 units
In the final term students will strategize and assemble their final portfolio building on the work and individual style begun in Fashion I & II. In addition to the printed portfolio, website and promotional materials, students will develop a business plan for the marketplace they intend to enter. Class discussions will address business considerations such as contracts, pricing, legal issues and identifying targeted markets. Collectively this will enable each student to enter into their chosen marketplace as a confident and capable fashion photographer.